Advertising for FREE!
By Barbara Ayers

Besides the obvious ways of advertising for free... free classifieds, FFA links, search engine submissions, email signature line, just to mention a few... there are some other ways of generating traffic to your website for free. I will cover several of them today.

 Ad Swapping

If you publish your own ezine, many ezine publishers are willing to swap advertising. I'll run your ad for 2 issues, you run mine for 2. This is a great way to advertise for free! But where do you find these publishers? Well, I'll tell you.

Terry Dean from has an Ezine Publisher Trade List where you can register to swap ads plus find many other publishers who want to.

Another one that is starting to grow is ASTI Ezine Adswap.

I have also started an adswap page at . Please feel free to add your newsletter if you want to exchange ads with other publishers..

 Ezine Sign-up Form

With an ezine sign-up form, basically you are recommending someone else's ezine on your thank you page for new subscribers. In return, the ezine you are recommending, promotes you on their thank you page. Someone who has just signed up for an ezine is a really good prospect.

How many ezines should you list? Keep it short, maybe a listing of 3 to 4 ezines. If you have more than 4, you can rotate them.

Reciprocal Links

A very important way to increase traffic is by exchanging links with other business websites that complements your site. How do you find these sites? Do a search engine search. Enter keywords that fit your business. Look through the results for websites that you would like to exchange links with. Start compiling a database with the web address, the name of the website, the contact person and email address. Then compose an email letter stating your interest in reciprocal links.

I set up a form letter with mail merging capabilities. I use Mailloop (This is just one of the many things Mailloop can do. You can check it out at .) Jim Daniels also promotes WorldMerge personalized email program which also lets you do personalized email mailings with merging capabilities. You can download a free demo copy at

Awards Page Swap

If you offer an award, you can exchange links with others who do. Just include a short blurb on your award thank you page. For example, "You can also apply for this award at:"

 Autoresponder Ad Swaps

This idea is similar to the ezine ad swapping, but instead of exchanging ads in ezines, you swap ads in your autoresponders. You include a 3 to 4 line ad at the end of your autoresponder message for the ABC Widget Company. In exchange, the ABC Widget Company will include your ad at the end of their autoresponder message. Just a little reminder, always test, test, test those ads!


* Written by Barbara Ayres, publisher, Advantage Marketing Tips  Newsletter. J & B Marketing Group has helped 1000's of people profit  online. Visit for marketing tips, software,   web services, business resources and more. No time to visit the site?   Subscribe to our Free bi-weekly newsletter, Advantage Marketing Tips. or visit

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