Creating and Using A Signature File 
by Pam Jones

The best form of online advertisement is your signature line. A sig line is a few sentences inserted with every email you send out. It is another form of online business card. Most email programs will let you set up a signature of about six lines. Some will allow full messages. Include your URL, a short description, phone number, address, whatever may be relevant. Your signature can be included in every email message you send. Here is my sig line as an example:
Pam Jones
Clearwater Web Solutions
Helping Businesses Establish Their Online Presence 
By creating several different signature files and storing them as templates you can pick and chose which ones you want to use. If you have a newsletter and you are corresponding with a subscriber you might use a signature file pertaining to one of your products.
I have a different signature file for every product I can sell from my site. If my correspondence doesn't warrant a blatant mention of the product, I can include a subtle nudge by including it in my signature file.
Don't create a signature that is miles long. I have received messages where the signature was longer than the message and included every single affiliate program the sender was involved in. I, personally, consider this a form of spamming.

Other Examples of Signature Files:

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How to Setup a Signature

Outlook Express
Tools / Options / Signature Tab
(Optional) Click “add signature to all outgoing messages”
Click New
Give the signature a name (click rename and type the new name in the blue highlighted area)
Click in the text box and type the information for the signature - or - select file, then click the browse button to select a file on your hard drive for the signature. 

You can set up various signatures for multiple purposes

To use a signature in email messages:
If you’ve selected “add signature to all outgoing messages” the signature will automatically be included in all outgoing messages.

To add a signature to messages:
With email message open, click insert / signature and select the signature you want to use.

Click Tools / Signature
Right click in white area of signature box – click new
Name the signature – click okay
In the main box type your message
Click File / Save
To use the Signature in an email message click the signature selection box and click on the signature you want to use
To set a Signature as the default (to appear automatically in all messages: 
click Tools / Options. Scroll to Composing mail and select the signature you want to use.

Click Tools / Options / Mail Format
(toward the bottom under signature)
Click Signature Picker / New
Give the signature a name
Select whether you want to start with a blank signature, use an existing signature as a template, or use a file as a template.
Create you signature
Click finish.

To Automatically include the signature in outgoing messages select the signature as the default signature.


Pam Jones specializes in offering quality information and services that will keep you on the right track with your online marketing to help you increase your profits. Visit the Internet Marketing Resource Center at, for tips, tools, resources and helpful articles. Or find out about web hosting, website design or redesign, domain name research & registration, online marketing & promotion and website maintenance services at affordable prices for small to medium sized businesses at Clearwater Web Solutions at


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