by Marty Foley

An Internet domain name is a one-of-a-kind web address that you can purchase for your web site through Internic, the organization in charge of domain name registration. It could contain your business name:

or most any other word/letter combination that you want, based upon availability. For example, after much brainstorming, I decided on as my domain name.

You may not have considered the benefits that having your own domain gives you, so I'll list some major ones and then we'll look at each more closely:
1) Gives Exclusivity.
2) Adds Credibility.
3) Allows Mobility.
4) Avoids loss of momentum.


Without your own domain, you don't have much of a choice; your email and web addresses will generally be based upon the name of your host or Internet service provider, such as <> and <>.

But having your own domain name is like owning your own virtual real estate; your own slice of cyber turf, if you will.  Such exclusivity can help build name recognition for you and your company.


As the saying goes: "You never get a second chance to make a first impression", and in business, first impressions count. Having your own domain name projects a professional image of you and your company, normally associated with large companies. It tends to say to others that you're a serious business person, operating an established business, in a professional manner (whether or not you're operating out of your bedroom at home, much of the time in your P.J.'s; but regardless of your dress, you should still conduct your business in a professional manner.)


If you set up a web site without owning your own domain name, you end up using the domain name of your web host by default. Such a web address is not mobile; you can't take it with you if you ever switch to another web host.

But ownership of your own domain name gives you the option of moving your web site to another host without losing your web address. You can pull up stakes at any time and take your domain name with you.

NOTE: Some have run into domain ownership problems when their ISP or other person or party that took care of the process of domain registration did not list them as the actual owner of the domain. Moral of the story: Make sure you are properly listed as the owner of the domain when it is registered.


As any web marketer knows, it takes effort (not necessarily any expense, if you know some tricks of the trade) to promote a web site. Fortunately, over time, some of those
marketing efforts can build momentum, bringing more and more traffic to your site without additional marketing effort. But unfortunately, if you can't take your web address with
you when you switch to another ISP or host, you can lose much - if not all - of the momentum gained by your previous web marketing efforts.

Now you may be happy with your current web host and have no plans to switch, but having the option to move your web site to another host without losing your web address is always good to have open to you. Domain name ownership gives you that option, and any momentum you've gained from previous effort (and possibly expense) involved in promoting your web address doesn't go down the drain.

So, are you a serious Internet entrepreneur without your own domain name for your web site? Then now might be a good time to start making a list of possible domain names. However, don't grab any domain name in haste. Take your time to brainstorm the best domain name you can come up with. A poor domain name won't give you the maximum benefits that a well-chosen one can.

Attention Serious Web Marketers! Excellent prices on domain hosting, with Secure Server access, multiple email accounts, autoresponders, reseller/referral program, more: <>. More resources for your business success, online and off, by sending blank email to autoresponder: <> or visit <>.

Add value to your website and essential content to your online newsletter with the Free 'Information Direct' Publishers Pack.Email: for instant start-up!

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