Register a domain Name for your business (www.yourbusiness.com)
The most important thing you
can do, if you are serious about your online venture, is to
register your own domain name. I use Network Solutions. There
are other registrars that are cheaper, but they also carry with
them possible additional frustration in the future if you should
decide to move your site or otherwise make changes. Click
here to register your domain name now. For articles
regarding the importance of domain names click
Use your Domain email address (email@example.com)
Check with your web host to
see if you are able to use your domain for email. Set up your
email program for this new account and use it for all of your
correspondence. Here are just a couple of advantages to
using your domain email address:
You are branding your own
domain rather than your ISP
If you change ISPs, you
usually end up having to change your email address. If you
use your domain email, you never have to worry about your
address changing even if you move your site to a different
Domain email vs. ISP
a signature in EVERY email you send out
Create a few different
signature files to use with your email. One signature could
contain just your name, business name and url. Another signature
file could contain a short promotional feature for a new product
or service. Be sure to create a signature inviting recipients to
subscribe to your newsletter if you publish one. ALWAYS include
your url in your signature. If you are unfamiliar with what a
signature file is or how to create one click
here for additional information.
your URL on ALL advertising and offline literature
I can't tell you how many
times I see print ads for companies that I KNOW have a web site,
but their URL is NOT in their ad. How are people supposed to
know that you have a web site if it is not included in all
offline materials. Advertise anywhere ad everywhere, including
your letterhead, business cards and any offline literature that
leaves your office.
listed on your local government sites
Many government web sites
allow businesses to place a link on their site. Here are just a
Start here http://www.50states.com/
(replace id with your state)
6) Get listed on trade organizations sites you
Do you belong to trade
organizations? Check their sites to see if they offer links to
their member's sites. Are you an online professional? Let your
visitors know...become an iCop
member (International Council of Online Professionals).
7) Link to
Search engines are starting
to pay attention to how many related sites are linked to yours.
Find those sites and request an exchange or other joint venture.
For information read my article How
To Find Sites To Link To
your site to the search engines and related directories
Be sure you have submitted
your site to the search engines and directories. The Internet
Marketing Resource Center makes it easy to submit your site just
here. Each link to the search engines opens in a new window.
Submit your site, close the window and click on the next one.
The whole process can take less than an hour.
alliances with related web sites
This is related to finding
sites to link to. While you are looking for sites to link to,
you will run across sites that would make great joint venture
partners. Follow your ideas with these sites. You never know
what kind of relationship may develop.
your efforts - utilize log analysis software
I can't stress the importance
of knowing how much traffic your site is getting and where the
traffic is coming from. Check with your hosting provider. Click
here to read an article regarding the importance of log
tracking to your business.
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here to have this article emailed to you. A blank email
message will open - just click 'send' you don't need to put
anything in the body of the message.
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Pam Jones specializes in offering
quality information and services that will keep you on the right track with your online marketing to help you
increase your profits. Visit the Internet Marketing Resource Center at
http://www.i-m-r-c.com, for tips, tools,
resources and helpful articles. Or find out about web hosting, website design or
redesign, domain name research & registration, online marketing &
promotion and website maintenance services at affordable prices for small to
medium sized businesses at Clearwater Web Solutions