Site Logs vs. A Hit Counter
you have a web site you are, no doubt, interested in knowing
just how much traffic your site gets. Many people like the
visibility of a hit counter so they can just go to their site
and see how much that little number has gone up since the last
time they checked. However,
this option provides minimal information to determine how well
your site is really performing.
you are serious about the success of your web site, you need to
know much more than just how many ‘hits’ your site is
getting. You want to know where your visitors are coming from,
what pages they are viewing, how long they are staying at the
site, if they are visiting for the first time or are a repeat
visitor. If you are running a sales campaign you want to know
how well that campaign is working for you. A hit counter will
not provide that information, BUT web site logs will.
a minimum you want to know:
much traffic your site is getting, whether it is increasing
search engines are bringing traffic to your site
other site may be referring your site through links
search terms are visitors using to find your site
long are visitors staying at your site
pages are visitors viewing
information is valuable to the business owner who is serious
about the success of their web site.
hosting providers provide raw traffic logs, but you need a
software program that will put that information into a readable
format, which can be fairly expensive. Other alternatives are
also available. You can find free, or inexpensive, log analyzers
on the web. Usually, these services require that you place a
visible button on your web site and, in many cases anyone
viewing your site can click on the button and go straight to
your logs! I feel that your site traffic is no one else’s
business but yours.
information provided by these services varies. Some are very
basic, providing only data from the time the software started
tracking the site to the present. Others will allow you to view
results from selected time frames.
So, bag that counter
and get serious. Check with your hosting provider to see if site
logs are included or available in the hosting package.
If logs are not available, here are some resources for
log tracking services:
– free and pay-for version
– free and pay-for version
– pay-for only (a bit spendy)
more information about log tracking or if you don’t have time
to analyze your logs yourself, contact Clearwater Web Solutions.
We are happy to assist you.
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Pam Jones specializes in offering
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