Search Engines, Web Site Text & Meta Tags
by Pam Jones
Identifying the keywords for your web site is one of the most important things you can do. If you are building a new site, you will want to cover this base prior to even beginning to write the text for your site.
If your site has been online for awhile and is not getting the traffic you think it deserves, you might want to take a look at optimizing it for the search engines. A few things could be affecting your rankings:
Your first objective is to know who your target audience is and how to reach them. You need to target the correct keywords and search terms in order to generate a keyword list that will bring the most amount of quality traffic-visitors who will BUY from you. There is no sense getting top ranking in the search engines for terms that are not being used to find what you have to offer.
The first step in the optimization process is to do some research.
Remember that the more targeted your keywords are the more targeted your traffic will be. Don’t try to target every search phrase or term on your Home page. You will want to select the five to 10 most closely related phrases to target. The others will come into play on the individual pages of your site. By all means, DO NOT try to target everything on your Home page if your services span various target audiences.
Incorporate your chosen keywords into the text of you page as well as the meta tags and alt tags for graphics, etc. Resubmit your site to the search engines and be patient. It does take time for some of the search engines to index sites.
When your site has
been optimized and resubmitted you still need to keep track of results.
Watch your web site logs. Keep track of the terms that are being used to find
your site and which search engines are sending you traffic. Are the search
terms targeted? Are the referrals from search engines increasing? Which
search engines are bringing you the most traffic? You may need to refine
your text and meta tags a few times in order to achieve your desi
rather spend your time operating your business than sitting in front of a
computer screen optimizing your site? Or maybe you would rather be
floating the river or skiing on a snowy mountain slope (depending on what
part of the world you live in)? Let us help you get your site in tip-top
shape. We are familiar with what the search engines are looking for and
continue to educate ourselves about the current trends and changes. Visit
our web site at
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