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Measuring Link Popularity article by Danny Sullivan This is a comprehensive article that will provide information and resources needed to gauge your link popularity.

Marketleap Visibility Index With this service you can compare your site with up to three URLs. Free and easy to understand.

Link Popularity Check Free service using bar graphs to compare your site with three other sites of your choice.

Link Popularity Free and simple comparisons of up to three competitors. Can be emailed to you each month. 

Compute Your Own Web Traffic Link Interesting method of determining the overall popularity of your site.

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