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Where to Advertise

Ezines (Online Newsletters)

There are a few things you need to check when advertising in newsletters:

  1. How many subscribers does the newsletter have? Many feel that the bigger the subscriber base, the more people will see your ad. However, this isn't always the case. Some smaller subscriber based newsletters are read by more subscribers, so it depends on the newsletter.

  2. Are the subscribers 100% opt-in? Did the subscribers ask to be subscribed to the newsletter?

  3. How many ads are in each issue. Sometimes the more ads there are, the less chance your ad will be read. This isn't always the case, however.

  4. How often is the newsletter published? Some feel that a newsletter published once a month pulls better response than one published on a weekly or daily basis. The main thing is to test, test, test.

  5. Does the newsletter focus on your target audience?

Here is one of my favorite places to advertise:

Adland

For additional ezine directories go to http://www.i-m-r-c.com/resources/news_dir.htm. You will find a complete list of newsletter directories to chose from.

Prepare to Follow Up 

 


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