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Website Planning Form

Copyright© 1998
Pamela A. Jones, All Rights Reserved

What Do You Want In A Website?

You have made the decision to put your business on the web, but you're not really sure where to start? This is fairly common! Don't Despair! Clearwater Web Solutions has compiled a list of things to think about and ask yourself. This list should be extremely helpful in planning or redesigning your website.
What we need to design your web site

It is no secret that the Internet is fast becoming the hottest way to market your products or services.

You've decided to market your product or service on the Internet 
by setting up a web page. But  where do you begin? 

Can you set up your web site yourself or should you have someone else do it for you? What information should you have on your web site? Do you need to do anything more once your site is on the World Wide Web?

If you have had a web site for awhile, are you wondering why you thought you could make money on the Internet? You're not alone.   However, it is possible to make money online if you are doing the right things. If you are starting to get frustrated - DON'T THROW IN THE TOWEL YET! Maybe just a few minor adjustments is what is holding you back.

This form is divided into two sections. Part 1 is designed to help you plan your first website. Part 2 is a checklist to make sure your site contains  the components necessary to create traffic and generate sales.

 

Website Planning Form

Part 1: Planning your site

What type of product or service do you provide (or want to provide)?

What will be the purpose of your site?
Just to advertise my products or services
To sell my products and services
To provide a helpful community area
To promote a cause
To create a national arena for your business
To create an international arena for your business

Will you design your site yourself or have someone else design it for you?
Design it yourself
Have someone else do it

What size of site do you have in mind?
Basic
Basic and grow from there
Comprehensive
Massive

Will you need your own domain name? (ie: www.yourcompany.com)
Is it available?
Yes
No

Who will host your site?

Who is your target audience?
Business people
Men
Women
Young Adult
Children
Trade or Professional
Other

Keeping your target audience in mind, how high-tech do you envision your site?
All the bells and whistles
Lots of bells and whistles, but not all
Enough bells and whistles, but tasteful and quick
Professional-not many bells and whistles unless appropriate
Fast and tastefully designed
Speed is most important

How will you maintain your site?
I will do it all
I want someone else to maintain my site and keep me up to date
I just want to make money and have someone else run my site

Have you planned your site into your budget?
Yes
No

What is your budget for your website? ($450-$2,500, etc.)
Design Budget          
Advertising Budget   

When thinking of setting up your site, which is the most appealing?
Low cost trial period before spending large amounts of money on the site
Full package with server space, design and maintenance in one
Keep design and maintenance charges separate from server space charges
Keep each portion separate

Do you have company brochures or other information to create text for your site?
Yes (list what you have available)

No

Will you need an automated Shopping Cart or secure server?
Yes
No

Are you committed to promoting your site for maximum results?
Yes
No

Will you be adding additional content to your site in the future on a regular basis?
Yes
No
Not sure

Date you would like your site completed?

Additional Comments:

Would you like assistance with creating your website?
Yes
No

Part 2: Is Your Site A Winner? Checklist

What is (or will be) your domain name?

Do you have your meta tags in place?
Yes
No

What is your site's Title? (5-7 words)

What is the description of your site? (1-2 sentences)

What are your keywords? (What would a prospective visitor put into a search engine to find what you have to offer?)

What is your site's headline?

Is your site professional looking?
Yes
No
Needs Improvement

What percentage of "I" words are in your site compared to "you" words?
"I" words  
"You" words  
% of "you" words used  

Do you use frames in your site? (for more information on using frames look at the Article "Why Not To Use Frames In Your Website" by Victor H. Schlosser
Yes
No

Do you have "under construction" signs on your site?
Yes
No

Does your home page scroll into cyberspace?
Yes
No

Are the graphics on your site really necessary?
Yes
No

How much FREE content do you offer from your site? What kinds of Free content can you provide?

Do you have links from every page on your site to the main portions of your site?
Yes
No

Do you have a purpose for EVERY link leading visitors away from your site?
Yes
No

Is your site interactive?
Yes
No

Is your site confusing to others? (You might have someone else look at your site and  give you their opinions)
Yes
No

Do you have a way of collecting the email addresses of your visitors so you can   follow-up with them?
Yes
No

Does EVERY word, EVERY sentence have a purpose?
Yes
No

Does your site tell your visitor what you want them to do and do you provide the means for them to accomplish it?
Yes
No

Do you have a follow-up plan?
Yes
No

What ordering options do you offer?

Do you fill orders in a timely manner?
Yes
No

Do you have any missing graphics or broken links on your site?
Yes
No

Do you provide contact information on every page of your site?
Yes
No

Is your site a "cookie nag" or do you have JavaScript pop-up windows?
Yes
No

When was the last time you checked your search engine positioning?

Do you consistently check your search engine positioning/ranking?
Yes
No

Are you marketing to your  target audience? Do you know who your target audience is?
Yes
No

Do you promote your site offline at every opportunity?
Yes
No

Would you like assistance with creating your website or promoting your products and services?
Yes
No

Would you like a Free Website Analysis?
Yes
No
Name
Email Address
URL

This Web Site Planning Worksheet was created to help you design a web site that will contain all of the components necessary to bring more traffic to your site and generate more sales. If you would like a personal review of your website please feel free to contact me at mailto:pam@clearwaterwebsolutions.com. I would be happy to take a look at your site and offer any suggestions for improvement. 

Copyright© 1998
Pamela A. Jones, All Rights Reserved



 
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