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Easy Step-by-Step Follow Up

You have placed your ads and are starting to receive responses from potential customers. What are you going to do? Just thank them for responding to your ad and ask them to buy? What if they don't purchase on the first contact? Will you just let them slip through your fingers and look for the next potential customer? I hope not.

You need to have a follow up plan in order to increase your online sales. Create about 7 to 10 follow up messages, starting with your sales letter. Schedule each message for a certain period. The first one being an immediate response to their inquiry. Autoresponders can work well for this. I use the following system for most of my follow up:

  • 1st follow up - immediately after initial response

  • 2nd follow up - 1 day later

  • 3rd follow up - 7 days later

  • 4th follow up - 7 days later

  • 5th follow up - 14 days later

  • 6th follow up - 30 days later

After the 30th day I move them to my main follow up list and periodically, either monthly or quarterly, send them update information about new products and services or improvements to the web site-whatever might get them to return to the site and hopefully become a customer.

I always include a line at the end of the 4th and subsequent follow ups indicating how they can be removed from the list if they no longer wish to receive further messages. I do not want to continue sending information to those who truly do not wish to receive it. If I do, I'm just wasting my time and theirs.

Some software and email programs will allow you to schedule regular follow up messages. If you don't have access to these programs you can still accomplish this easily.

Create your follow up messages and save them as email messages. Keep track of who you need to follow up with and when. Schedule a specific time of the day to follow up. Open a new email message to your potential customer and copy and paste the template message into the new message and send. Yes, it does take a little bit of time, but is well worth the effort.

Don't fill your follow up messages with a bunch of hype. Talk TO your prospects. Your first follow up should be your sales letter with subsequent follow ups encouraging the sale. Each message should tell the prospect what you want them to do. Do you want them to order? Tell them how to order. Do you want them to request more information? Provide the way for them to accomplish what it is you want them to do.

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