WHY SHOULD YOU PUBLISH A NEWSLETTER?
A newsletter is one of the most beneficial tools in your marketing arsenal. I don't mean sending out unsolicited email or spam, but rather a newsletter that your visitors ask to receive because they are interested in what you are offering.
I will show you how to create an "opt-in" email list or newsletter that is ethical and responsible that your subscribers will want to receive. An "opt-in" newsletter is one that people willing subscribe to because they want to receive the information offered.
People buy from those they know and trust. You can develop a personal relationship with the visitors to your site and subscribers by sending them regular updates and information through your newsletter or mailing list.
The content of your newsletter depends on what you want to accomplish. Here are a few thoughts about what a newsletter can do for you:
The intent of your newsletter should be to provide interesting and beneficial news to your subscribers. Don't send out a newsletter or mailing that is just a sales pitch week after week or month after month. Make it interesting and provide beneficial information.
If you are selling fishing tackle from your site you can let subscribers to your mailing list know of special events related to fishing. Do you know of a few fishing secrets or great spots to fish? Why not share these with your subscribers? Maybe you could even through in a few "fishing tales".
Establishing an opt-in mailing list is one of the most important things you can do for your online business.