Reciprocal Links-Linking to Other Sites
Creating reciprocal links with related sites is quickly becoming a strong way of gaining traffic to your site. Having links from other sites to yours can also boost your search engine rankings in some cases. This doesn't mean you need to go out and link to every FFA (free-for-all) site you run across. In order to gain the most stability you want to link with sites who target the same market audience as your site does.
For more information about linking to targeted sites request my article "How To Find Sites To Link To" from my autoresponder. Just send any email to firstname.lastname@example.org and you will receive it in your email box. You can also read the article online at http://www.i-m-r-c.com/article/pip1.htm